What is hosting? How to choose hosting? Who is a provider? What domain to choose? What platform (operational system) to choose for a site? What CMS to choose? What for is necessary the site optimization? The list of questions is not complete, nevertheless, it reflects aspiration to know and understand more.
“In all I would like to reach the essence”
To declare oneself to the world – dream of any arrogant person. THG, for this purpose there are a lot of resources. To my mind, there is no need to say, that the Internet can extend your information with extreme speed. You are here, so, you reflect on how to embody dream into reality, namely – about affairs of more essential: about hosting, domains, providers and CMSs. Certainly, it is possible to entrust the organization of all these "trifles" to professionals. They will make all which is necessary, as they understand it. But who will give a guarantee that their understanding of a problem will correspond to your inquiries? In any case, it is a little erudition in this case will be a thing. The second way, the most widespread, is to read and learn, ask questions, search for answers.
What is hosting?
Hosting is the service which gives you a place on the remote computer, it is usually accepted as the server which is constantly connected to the Internet. This service usually includes mail, archive (file storehouse), the databases, etc. However all listed services can be given separately.
How to choose hosting?
The hosting choice directly depends on what operational system is used. It provides such software which will serve as pledge of uninterrupted functioning of those or other services. There are certain parameters of granting of hosting services. So, it is very important for the hosting to provide such services as supporting:
1)PHP, Perl, ASP (these are programming languages);
2) CGI (the program, allowing to use any programming language);
3) .htaccess (for Apache – a web server);
4) support of databases (MySQl).
In order to choose hosting correctly, it is necessary to pay attention to some criteria. So, here they are, one after another.
1. What hosting is better – paid or free?
In that case it is necessary to be guided not by criterion «good - bad», and to start with requirements. The paid hosting will approach those who work in the large company, to those who needs constant access to the Internet. Advantages of a paid hosting are: -- High speed of an information transfer;
-- Uninterrupted stable site works;
-- Technical support. Pay attention, that at times financial part of the matter becomes simply a "breaking out" of money. For any least service from you will they demand some sum. Free hosting is a true decision for those, when the maintenance and site placing is not so important, when the site works as a personal page, a diary, a portfolio etc.
2. What services and additional possibilities are given by hosting?
Information download. Paid hosting supports FTP, and free can support download on WWW. Traffic. Study attentively, what traffic host provider gives. Learn volume of the traffic and its limit. Find out, that will occur at traffic excess. Usually they withdraw some additional payment from you or disconnect from a server. Placing an advertising on the site.
3. Is the place of provider important in hosting choice?
Your provider is a provider who exist in the market for some years, enjoys confidence and respect of clients. Study the market; ask – the colleagues, friends, relatives. Today there are enough of providers which offer services in site placing. However pay attention to the list of services. Far not all of them can give you a full package for the comprehensible price.
4. How much place to order?
The place order on a site it is not that case when it is necessary to follow a principle «the more, the better». 500-800МВ it is quite enough place for a news site. Certainly, much depends on quantity and frequency of addition of articles on a site. On the average, if the site is updated 2 – 3 times a week, added to ten articles, 500 МВ is the most reasonable decision. The electronic shop occupies nearby 200 – 300 МВ. For a personal page, for a cut-away site nearby 2 – 3 МВ is required. 15 – 30 МВ will be enough if the site has an editing function, in other words if the program or a script operates the site.
5. What is the traffic?
Traffic is a certain quantity of the information which transfers a server from a site to the computer for certain time. The "more hard" a site is, that is the more photos, video of files there are etc., the further loading of a site takes place and, accordingly, that the higher is traffic. Attention! If the host provider offers you the traffic without restrictions, then read «We have a slow communication channel, and we are not afraid, that visitors of your site «will eat» a lot of traffic». The traffic is also additional loading on a hosting. Nobody will risk the whole server to give the unlimited traffic to a site. From here a conclusion: unlimited traffic is the myth created for attraction of clients.
6. How much does the service cost and how to pay for it?
Studying section «Cost of services», pay attention, whether it contains additional articles of expenses which have not been included at total cost. Except hosting cost, they can take money from you for installation, for support of domains of the 2nd and 3 levels, for subdomains, and for the traffic over-expenditure, etc. Fee types:
-- The clearing settlement with the specified bank requisites of the provider.
-- Electronic ways of payments.
Tariffs for hosting granting begin with $3 and to reasonable infinity.
7. Rendered services are how much qualitative?
If the host provider says to you, that at a given hosting has not «down times», that the site will be accessible round the clock on all of 200 percent, the host provider behaves not really correctly, having given to you a false information. Down times is at everything, even at the most reliable hostings. Some updating, a server or repairing of this necessarily demands restart of the letter. Decent host providers inform on it in advance and try to fulfill all necessary work in maximum deadlines. As standard is considered the opinion, that if the host provider is the company, it enjoys the big trust, in comparison with a host provider – a private person. However, there are exceptions in all rules. The more contacts a host provider specifies, the more reliable he is as the business partner. It is not recommended to order service at the host provider on which site you cannot find the distinct address, phone, number ICQ, e-mail. The reliable host provider will have a respective license, and, most likely, not one. One more indicator of quality of work host provider is a contract. Look, how detailed it is registered and specified. The clearer and more accurate are the statements, the higher is point of reliability of host provider.
Hosting for Windows/Linux/Unix
It is absolutely unessential for a computer platform, on which the site was created, to coincide with a hosting platform. For today it is difficult to find essential differences in the given platforms from the point of view of ease and comfort uses. The difference in placing of sites on this or that platform consists only in supported programming languages. The Unix-platform supports such languages on which the site is developed as PHP and Perl. The Windows-platform supports ASP-technology. The Unix-platform is considered the most reliable one according to experts. The server on Linux is cheaper in comparison with Windows server. For Linux server ASP support is obligatory. In addition, it can support Access, Cold Fusion, SQL Server, naturally, not for free. The server on Windows OS is more expensive. It can be explained by giving enough expensive services, such as: technology Cold Fusion, SQL a server.
Hosting for
There is a number of systems which allow to operate resource contents. The control system of contents is more known as CMS (Content management system. Here is the list of the most used CMSs:
WordPress is CMS, written on PHP. The Database is MySQL. WordPress is convenient for navigation of news sites, blogs. The given CMS supports web standards (CSS, XHTML); and also pingback, RSS, trackback, Atom.
Joomla – free CMS, written on PHP. The Database is MySQL.
Mambo, either Mambo Open Source or MOS – a control system of dynamic Web filling.
osСommerce, или «Open Source Commerce» -- это свободное программное обеспечение для интернет-магазинов. osСommerce полностью совместимо с MySQL и PHP.
SSL, or «Open Source Commerce» is a free software for Internet stores. osСommerce is completely compatible with MySQL and PHP. SSL, «Secure Sockets Layer». This cryptographic report provides safe data transmission on the Internet. On a server there should be a SSL-certificate for the SSL to work.
SEO
What is SEO?
SEO (search engine optimisation) is an optimisation of a resource (a site, its pages) for search systems, such as Google, Rambler, Yandex etc. Search optimisation is made at the expense of improvement of structure of a web-resource, an HTML-code and external factors. The purpose of this action is a site arrangement on the first page of search system, or in first ten the most popular and visited sites, and in an ideal – the first place among sites of similar contents. SEO companies or private optimization providers offer owners of sites a certain spectrum of services. SEO “job” can be divided into 2 kinds – work with external and internal factors.
External factors include:
-- The help in search of catalogues, the most reliable for site registration;
-- Registration in catalogues;
-- Exchange of references;
Internally factors:
-- Consultations on improvement of a site at the expense of improvement of "architecture" of a site;
-- Writing of texts which include the most used words or the phrases entered by users in search system (so-called key inquiries);
-- Optimization of navigation, structure and internal references of a site. And other actions directed on increase clicking on a resource. Results of qualitative SEO optimization are usually visible to not at once, usually in a month. For this time the search system completely indexes a resource and brings it in a database.
Moreover, SEO optimization is not a unitary action, but a constant process. Optimization of a resource for searchers is only a small part of advancement of your site. It is necessary not to forget about placing on a site of contextual and banner advertising. Useful services and the publication on a resource of thematic articles are very effective. Remember that only the complex of actions will give notable and expected result.
